Data processing
Responsible for data processing is:
Alexandra Eisenmenger
Schorndorferstrasse 51
Waiblingen
Germany
hey@lightofiam.com
Phone: 015734536512
Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.
1. access data and hosting
You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. All access data is deleted no later than seven days after the end of your visit to the site.
2. data processing for contract processing, contacting and when opening a customer account.
We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you can not send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and handle your inquiries in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO.
Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 p. 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account.
3. data processing for the purpose of shipment processing
For the fulfillment of the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
The same applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the shipping for us (drop shipment). These are considered shipping service providers in the sense of this privacy policy.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to do so during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this consent in accordance with Art. 6 (1) p. 1 lit. a DSGVO, so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany
United Parcel Service Germany S.à r.l. & Co. OHG
Görlitzer street 1
41460 Neuss
Germany
DPD Germany GmbH
Wailandtstrasse 1
63741 Aschaffenburg
Germany
General Logistics Systems Germany GmbH & Co. OHG
GLS Germany Street 1 - 7
DE-36286 Neuenstein
Germany
Hermes Germany GmbH
Essener Street 89
D-22419 Hamburg
Germany
4. data processing for payment handling
When processing payments in our online store, we work with these partners: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfillment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes.
Where applicable, we provide our service providers with additional data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimization of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) p. 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.
5. advertising by e-mail
5.1 E-mail newsletter with registration
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
5.2 Sending evaluation requests by e-mail
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your e-mail address for the request to submit a rating of your order via the rating system used by us. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the rating request.
6 Cookies and other technologies
6.1 General information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. This serves, within the framework of a balancing of interests, overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
In addition, we use technologies for the fulfillment of legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analytics and online marketing. For more information on this, including the respective legal basis for data processing, please see the following sections of this Privacy Policy. Where appropriate, we may also use technologies that are not individually listed in this Privacy Policy. You can find more information about these technologies, including the respective legal basis for data processing, on the Usercentrics platform. You can reach this by clicking on the fingerprint button in the lower right or left corner of the page.
The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™.
Insofar as you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the lower right or left corner of the page. If you do not accept cookies, the functionality of our website may be limited.
6.2 Use of Usercentrics Consent Management Platform to manage consent.
On our website, we use the Usercentrics Consent Management Platform ("Usercentrics") to inform you about the cookies and the other technologies we use on our website, as well as to obtain, manage and document your consent to the processing of your personal data by these technologies, as may be required by law. This is necessary pursuant to Art. 6 (1) p. 1 lit. c DSGVO to comply with our legal obligation under Art. 7 (1) DSGVO to be able to prove your consent to the processing of your personal data, to which we are subject. Usercentrics is an offer of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany which processes your data on our behalf. When you visit our website, Usersentrics' web server stores a so-called server log file, which also contains your anonymized IP address, date and time of visit, device and browser information, and information about your consent behavior. Your data will be deleted after three years, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
7. use of cookies and other technologies for web analysis and advertising purposes.
Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". For more information including the basis of our cooperation with the individual providers, please refer to the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
7.1 Use of Google services
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimized marketing of our website, we have activated the data release settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.
For the creation and execution of tests, we also use the Google Analytics Google Optimize extension function.
For web analysis, the Google Analytics Google Signals extension function enables so-called "cross-device tracking". Insofar as your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports about your usage behavior (esp. cross-device user numbers), even if you change your terminal device. A processing of personal data by us does not take place in this respect, we only receive statistics generated on the basis of Google Signals.
For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.
Google AdSense
Our website markets space for third-party ads through Google AdSense. These ads are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is made possible by the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.
Google Ads
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking when you have arrived at our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.
Google Maps
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address as well as location data, transmits them to Google and subsequently processes them by Google. We have no influence on this subsequent data processing.
Google reCAPTCHA
For the purpose of protection against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information on your use of our website) and carries out an analysis of your use of our website by means of a so-called JavaScript as well as cookies. In addition, other cookies stored by Google services in your browser are evaluated. A readout or storage of personal data from the input fields of the respective form does not take place.
7.2 Use of Facebook services
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. In addition, as part of the so-called extended data matching, information is collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, a cookie is automatically set by the Facebook Pixel, which automatically enables recognition of your browser when you visit other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Insofar as the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information on data processing by Facebook can be found in Facebook's privacy notices.
Facebook Analytics
As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an order processing agreement by Facebook. Their analysis is used for the optimal presentation and marketing of our website.
Facebook Ads
Through Facebook Ads, we advertise this website on Facebook as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, the data processing is based on an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.
Based on the statistics on visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data matching that takes place to determine the respective target group (see above), Facebook acts as our processor.
8. social media
Our online presence on Facebook, Instagram
Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) p. 1 lit. a DSGVO, when you visit our online presences on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.
Facebook is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook Fanpage is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.
Instagram is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram fan page is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. Further information (information on Insights data) can be found here.
9. contact options and your rights
As a data subject, you have the following rights:
Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing is necessary
for the exercise of the right to freedom of expression and information;
for the fulfillment of a legal obligation;
for reasons of public interest; or
is necessary for the assertion, exercise or defense of legal claims;
in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as
the accuracy of the data is disputed by you;
the processing is unlawful, but you object to its erasure;
we no longer need the data, but you require it for the assertion, exercise or defense of legal claims; or
you have objected to the processing in accordance with Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
pursuant to Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.
Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests that prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.